# identity.md

## Organization Overview
- **Company Name:** Pi Baby Boutique
- **Mission:** To offer baby essentials and clothing, providing comfort and style for little ones, while fostering a strong community spirit. More than a boutique, it's a community dedicated to spreading joy. (See: https://pibaby.com/pages/about)
- **Company Structure and Legal Entity:** A family-owned and run children's boutique.
- **Founded Date and Location:** Established in 2015 in Boise, Idaho, within the beautiful Pacific Northwest.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Kathy Humphries: Owner, visionary behind the boutique.
    - Brett Humphries: Owner.
- **Team Structure and Departments:** A dedicated family-run team.
- **Company Culture and Values:** Fosters a locally loved, family-run environment, emphasizing community and the value of shopping small. (See: https://pibaby.com/pages/about)

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a baby store and children's boutique, offering a curated selection of baby essentials and clothing.
- **Location(s) and Geographic Presence:** Primarily located in Boise, Idaho, serving the Pacific Northwest region.
- **Key Partnerships and Affiliations:** Details forthcoming.